Roblox isn't just a game anymore. It's where 123 million people spend three hours a day building, shopping and figuring out who they are.

Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, joins us to unpack how the platform is rewriting the rules of brand marketing: an avatar that can matter more than a profile picture, Rolling Stones merch that turns into music discovery and Fenty letting its own community vote on a new product before it ever hit shelves at Sephora. If you think this is still just blocky avatars and kids' games, this conversation will change your mind.